Time To Play
Bronze - The Lovie Awards
Gold - The People's Lovie Awards
Published - Lovie for Good
1x Shortlist - The Lovie Award
Gold - The People's Lovie Awards
Published - Lovie for Good
1x Shortlist - The Lovie Award
War Child wanted a campaign where they stepped away from the typical ‘begging’ campaign of a non-profit. So, we created this win-win solution.
Studies showed how parents and kids spent less time together. And we wanted to make a change. So by selling time to play, we created more parent-kid interaction in Sweden, and the money spent went directly to create more play opportunities for kids growing up in war zones.
Agency: Mirum Wunderman Thompson Sweden
Client Director: Morten Haargaard
Account Manager: Johan Norlund
Creative Director: Fredrik Achatius
Senior Art Director: Anna-Karin Lundgren
Copywriter: Gus Haffling
CTO: Mark Tierney
Developer: Ola Lowbeer
Production company: Able Film