Time To Play
Bronze - The Lovie Awards
Gold - The People's Lovie Awards
Published - Lovie for Good
1x Shortlist - The Lovie Award
Gold - The People's Lovie Awards
Published - Lovie for Good
1x Shortlist - The Lovie Award
War Child wanted a campaign where they stepped away from the typical ‘begging’ campaign of a non-profit. So, we created this win-win solution.
Studies showed how parents and kids spent less time together. And we wanted to make a change. So by selling time to play, we created more parent-kid interaction in Sweden, and the money spent went directly to create more play opportunities for kids growing up in war zones.
![](https://cdn.myportfolio.com/c9e8dd0f7dcc6d8e59bb5bc85d8c8c98/8d2908c1-4a70-4037-9c79-d5ab8b262c1b_rw_1200.jpeg?h=7005609ae5467b5cb221d52feaa4b30a)
![](https://cdn.myportfolio.com/c9e8dd0f7dcc6d8e59bb5bc85d8c8c98/00a3860b-809e-4419-b211-5e0218f6dd0e_rw_3840.jpeg?h=f331a380c4f86064cad3f14354906e5b)
![](https://cdn.myportfolio.com/c9e8dd0f7dcc6d8e59bb5bc85d8c8c98/926bff05-01ec-4932-8a09-b341e86fccf2_rw_1200.gif?h=58634c473d403934ef2d8f9a9800af02)
Agency: Mirum Wunderman Thompson Sweden
Client Director: Morten Haargaard
Account Manager: Johan Norlund
Creative Director: Fredrik Achatius
Senior Art Director: Anna-Karin Lundgren
Copywriter: Gus Haffling
CTO: Mark Tierney
Developer: Ola Lowbeer
Production company: Able Film