The Limit Test
Mastercard wanted to help small-business owners realize that they make more money by not having a $10 minimum spend limit, we set up an experiment to prove it.
We set up two identical coffee shops with only one slight difference. One had a minimum spend limit, the other one didn't.
We set up two identical coffee shops with only one slight difference. One had a minimum spend limit, the other one didn't.
![](https://cdn.myportfolio.com/c9e8dd0f7dcc6d8e59bb5bc85d8c8c98/8e0057e5-128f-4eb4-9df3-7549ad4b3981_rw_1920.png?h=c9ae52d40ea7d15a3f433a28c913fcd7)
![](https://cdn.myportfolio.com/c9e8dd0f7dcc6d8e59bb5bc85d8c8c98/c756111c-473a-426b-9d9f-1e2cd890783e_rw_1920.png?h=81316ec7e3db4b6234f6d0173a054ce9)
![](https://cdn.myportfolio.com/c9e8dd0f7dcc6d8e59bb5bc85d8c8c98/54965b2c-538c-4043-b673-9fe016a460cd_rw_1920.png?h=4dae66a2e28e0ad555d33825f71708ae)
Agency: McCann Sydney
Executive Creative Director: Jerker Fagerström
Senior Copywriter: David O' Sullivan
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Trainee Copywriter: Gus Haffling
Trainee Art Director: Kevin Krooks