The Limit Test
Mastercard wanted to help small-business owners realize that they make more money by not having a $10 minimum spend limit, we set up an experiment to prove it.
We set up two identical coffee shops with only one slight difference. One had a minimum spend limit, the other one didn't.
Agency: McCann Sydney
Executive Creative Director: Jerker Fagerström
Senior Copywriter: David O' Sullivan
Senior Art Director: Felix Holfve 
Trainee Copywriter: Gus Haffling
Trainee Art Director: Kevin Krooks