The Creative Explorers
So, a challenger brand that wants to challenge and elevate the Christmas experience, what would you do?
What we did was to take their brand ambassadors as far up north as you possibly could go - above the arctic circle in northernmost Sweden. 
On Social Media
On social media, we went live with films focusing on the influencers that joined us on the trip.
Agency: Mirum Wunderman Thompson Sweden
Client Director: Morten Haargaard
Account Manager: Stina Stenstrand
Creative Director: Fredrik Achatius
Copywriter: Gus Haffling
Art Director: Mya Rydman