The Beard Stand-In
How do you sell Manscaped’s new beard trimmer in a film with Pete Davidson, a man without a beard?
You scout his body double-ish. Or at least you scout another man named Pete Davidson, that actually has a beard.
Agency: INNOCEAN Berlin
CCO: Gabriel Mattar
ECD: Ricardo Wolff
Creative Director: Jack Christensen
Senior Copywriter: Noha Fahmy
Copywriter: Gus Haffling
Senior Art Director: Ahmet Kilic
Art Director: Mandeep Kumar