A broken wrist later
Like most football fans, I have a favourite team. But unlike most football fans, my team is a mid-table team in the Swedish third league.
And to answer your question: Yes, sometimes it's painful to watch, and that's the beauty of it.
And to answer your question: Yes, sometimes it's painful to watch, and that's the beauty of it.
On the side of being a huge fan, I am also, on a voluntary basis, Co-Head of Brand. My focus is design and creative direction, ensuring the communication coming from the club meets the standards visually and creatively.
I've done everything from merch and jersey design to monitoring the social media and growing their following by over 300% in two years.
Stronger Together
The first thing to land on my plate was the jersey design for the new season, so we decided to take the team from wearing the ugliest shirt in European football (true story) to wearing something that wouldn't hurt your eyes. And this is how we announced the new design.
