DOUBLE PORTRAITS
What can a car brand do to move the needle on diversity and inclusion for International Women’s Day?
Simple. Hand over the keys.
We made Mercedes-Benz give up their social channels for a day and let people who drive change take the wheel. Inspiring voices working for real inclusion took over to share ideas, stories, and challenges worth hearing.
To keep things rolling, we created Fuel the Conversation, a card game designed to spark honest discussions around equality. Each question pushed the topic further.
We collaborated with eight influential voices, all actively driving the equality and inclusion discussion across social platforms, educational settings, and the professional world.

Ben Hurst
Director of Facilitation at Beyond Equality and highly-viewed TEDx speaker, whose work is dedicated to engaging men and boys in the gender equality discussion.

Naomi Schiff
Sky Sports F1 Presenter, former professional racing driver, and influential
advocate for diversity and women's empowerment in motorsport.


marvyn harrison
Founder of the award-winning global community, Dope Black Dads, and a leading
Diversity, Equity, and Inclusion Consultant.


Aya Jaff
Bestselling author, Forbes 30U30 alum, and former tech founder turned critic, who speaks on the power dynamics and moral dilemmas of the digital world.


James Baldwin
The British professional racing driver and 'World's Fastest Gamer' who proves that raw talent—not money—is the new path for inclusion in elite motorsport.

Stefanie Dechant
Engineer and PhD student for Mercedes-Benz who uses her influential content
creation to champion the representation of women in automotive STEM.
Agency: antoni_
Production: Iconoclast Germany